Ambiguity is a tough problem for a search engine. You generally search with a clear intent in mind but, without context, the phrase you enter may have a very different meaning to someone else. For example, if you were to type “CSI” odds are you’re interested in the TV show. But, if you live in Twin Falls, you may, instead, be looking for the College of Southern Idaho. When we think about ambiguity at Bing, understanding what your...
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For years people have talked about personalized search as the next evolution of our amazing technology.  Over the years, the biggest obstacle facing search engineers is the simple fact that human behavior is not predictable. Don’t get us wrong, people can be creatures of habit and we can build functions that enable us to display different results based on logical assumptions made in the aggregate.  For example, ‘traffic&rsquo...
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